2023-11-28
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SHOES'in'TECH

PRIMIGI, the italian brand that cares for our children

Discover how Michelin sole technologies improve safety and comfort in children's footwear.

PRIMIGI, the italian brand that cares for our children
Shoes: PRIMIGI

It is very important to choose a good shoe for children because their feet are still in the development and growth phase, and therefore require particular attention to ensure their healthy development. Children run, play, and jump, so a good shoe must be supported by a performing sole. In particular, the shoe sole must be soft and flexible, allowing the foot to move naturally and adapt to the ground, but at the same time, it must be durable and slip-resistant, to ensure stability and safety during walking.

Shoe technology and grip are not just for adults. A PRIMIGI story

PRIMIGI is an Italian brand specialized in the production of shoes for children. Founded in 1976, the company produces footwear for children of all ages, from newborns to school-age children. Primigi shoes stand out for the quality of the materials used, attention to detail, and great care for children’s needs. Each product is made with the utmost care and attention to ensure maximum comfort and safety for the little ones.

PRIMIGI, the italian brand that cares for our children

The safety of children comes first, which is why one of the particular features of some of the soles sold by the brand is the tread that protects the feet from small impacts and uneven terrain, all without sacrificing maximum comfort. The result is a surprising and unique mix of aesthetics and technical performance.

The PRIMIGI’s brand is present in over 50 countries worldwide, with a wide distribution network and is committed to environmental protection. The collections offer also Lines made using eco-sustainable materials, contributing to preserve the planet for future generations.

PRIMIGI, the italian brand that cares for our children

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