2023-05-28

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The perfect companion for your mountain adventure

The Mix of functionality, comfort, and style for a mountain hike exists.

The extraordinary career of Shaun White: the king of snowboarding

Shaun White: history, medals, achievements and equipment

Fairytale shoes reimagined with Michelin benefits

How the quality of Michelin soles would change the lives of fairy tale characters

The sole of the matter: understanding the importance of shoe soles materials

Shoe soles are made from a broad range of materials

The talent of Tadej Pogacar: the importance of shoes in road racing cycling

How soles impact the performance and safety of Tadej Pogacar road cyclist

Shoes are a fundamental element for most daily activities

Shoes are not just a matter of fashion or design

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Story of Susanna Belli – Italian Spartan Race champion (female, 18-24)

The athlete who inspires with her passion, determination and winning mentality. The Italian Spartan race 18-24 champion.

The right kind of shoes for every sport

The importance of choosing the right shoes for optimal sports performance and comfort.

Kilian Jornet: the king of mountain running

Kilian Jornet: the story of the athlete who dominates the mountains by running

The passion for shoes, evolving like technology

Shoes, technology and passion. The world of footwear, trends and latest evolutions.

Our Interviews

Story of Susanna Belli – Italian Spartan Race champion (female, 18-24)

The athlete who inspires with her passion, determination and winning mentality. The Italian Spartan race 18-24 champion.

Dylan Murry: when racing is a matter of approach

Dylan Murry. The young american racing driver and his attention to detail in equipment selection

Xero Shoes: onto the barefoot way

Founded in 2009 and headquartered in Broomfield, Colorado, Xero Shoes has evolved into the top barefoot-style shoe brand in the U.S., with customers...

Astrid Vinatzer: from skiing to cooking, choose equipment carefully

Different disciplines, many similarities. Interview with Astrid Vinatzer

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Dawn Riley: a world-renowned sailor

Dawn Riley: championing the sport of sailing and promoting diversity and inclusion.

Rubber soles: a support for the health of the elderly

Why more and more elderly people choose rubber soles for improved stability and everyday comfort.

Celebrating the extraordinary abilities of Paralympic athletes. The story of Ambra Sabatini

The importance of proper shoes in para athletics: the story of Ambra Sabatini

Dione Alex Veroneze (Bateria): a star of futsal

Dione Alex Veroneze (better known as Bateria) is a professional Brazilian futsal player. Discover this extraordinary story.

Understanding the essence of shoe soles in running

Soles and running shoes: how to choose the best solution

Different types of soles for shoes: choosing the right one for you

How many types of soles exist? What uses are shoe soles intended for? Let's find out

Kilian Jornet: the king of mountain running

Kilian Jornet: the story of the athlete who dominates the mountains by running

The passion for shoes, evolving like technology

Shoes, technology and passion. The world of footwear, trends and latest evolutions.