2024-04-13

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From 3,000 years ago to modern excellence: the history of soccer shoes

Discover their evolution through the centuries, with an exclusive focus on Cristiano Ronaldo's Mercurial line

STEVE MADDEN: from the trunk of the car to success, an extraordinary story

Starting with a car, 500 pairs of shoes and only $1,100, Steve Madden has charted a successful path that has led him to...

Off-White: The Revolution from the Underground

Let's find out together the world of Off-White and who is behind the streetwear brand that has managed to get to the top...

La Sportiva: the brand that embraces the challenges of nature

To best challenge the obstacles in running in nature, you need ad hoc technical equipment... and that's where La Sportiva comes in.

Let’s take a look at the History of Shoes

From prehistory to the present day. Let's find out together when the first footwear was born and how it has evolved to the...

Fashionably flying in style: the transformation of flight attendant uniforms

From the civil rights struggle to high fashion brands: a journey through the evolution of flight attendant uniforms

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Traction technology: the result of a combination of compound family and tread design

Traction, JV International's technology developed for the outdoor world (and beyond)

Le Friulane: A Dive into Friuli Venezia Giulia’s Footwear Tradition

Friulane, a shoe that embodies tradition, comfort, elegance, delicate step.

Road Running: benefits and challenges of road training

Let's explore the reasons why road running can be the perfect choice for runners

The Mary Jane: from comic books to catwalks, the most desired shoes of every season!

We explore the history, evolution and trends of these iconic footwear

Our Interviews

Vaneda: an encounter with nature should not be a luxury, the promise since 2004

Vaneda, the Turkish brand born for outdoor activities, and more.

The story of the OCR discipline through the eyes of champion Alessandro Coletta

Alessandro Coletta, Italian and European champion, tells us about the beauty of OCR (Obstacle Course Race) and the importance of the correct equipment...

Story of Susanna Belli – Italian Spartan Race champion (female, 18-24)

The athlete who inspires with her passion, determination and winning mentality. The Italian Spartan race 18-24 champion.

Xpd’s journey from Suzuka GP victory to cutting-edge footwear protection

Revolutionising motorbike safety: An exclusive interview with Nicola Dalla Grana, founder of Xpd, on safety, style and the legacy of 'Made in Italy'.

Traction technology: the result of a combination of compound family and tread design

Traction, JV International's technology developed for the outdoor world (and beyond)

Dylan Murry: when racing is a matter of approach

Dylan Murry. The young american racing driver and his attention to detail in equipment selection

Speedland: the Founders’ synergy transforming trail running footwear

When experience, innovation and style come together in one brand. The speedland story.

Xero Shoes: onto the barefoot way

Founded in 2009 and headquartered in Broomfield, Colorado, Xero Shoes has evolved into the top barefoot-style shoe brand in the U.S., with customers...

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Luka Dončić and his Jordan shoe line

Luka Dončić is the first European player to become one of the main faces of Jordan brand, also creating his own line of...

Elisabetta Franchi: ageless fashion. From her debut at Pitti Bimbo to the launch of her first line of shoes for girls

The renowned Italian designer presents her timeless vision of fashion, expanding her creative realm with the new collection of shoes for little fashionistas.

AN EVENING AT THE THEATRE: What to wear?

Find out how you might dress for a night at the theatre. Tips and tricks for the perfect look for men and women!

FOOTWEAR FOR FARMERS: comfort, safety and resistance are the three fundamental pillars

From the choice of footwear to the importance of socks: how to protect your feet in all outdoor working conditions

The revolution of recycled leather in the world of footwear: the example of Dr. Martens

Brands like Dr. Martens are driving the shift towards eco-friendly materials in the footwear industry.

From the Battlefields to the Runway: The Iconic Story of Desert Boots

The extraordinary evolution of desert boots, from military needs to a symbol of 'smart casual' style that defies time and fast fashion.

Magnum Boots and Sam Foster’s heroic feat in the Run for a Reason Half Marathon in Perth

Meet Sam, the firefighter who completed the half marathon wearing a uniform, boots included!

Slip-on Trend: Beyond Comfort, A Fashion Culture Accessible to All

From Ancient Rome to Kanye West and Vans' iconic Yeezys: the evolution of slip-on shoes in contemporary fashion