2024-05-04

People Stories

The ordinary is extraordinary; every moment deserves comfort, grip, and performance. Soles are to shoes as shoes are to people and people are to experience

Traction technology: the result of a combination of compound family and tread design
People StoriesInterview

Traction technology: the result of a combination of compound family and tread design

Traction, JV International's technology developed for the outdoor world (and beyond)

La Tommy: The Swimrun Athlete Balancing Success, Career, and Social Commitment
InterviewPeople Stories

La Tommy: The Swimrun Athlete Balancing Success, Career, and Social Commitment

An example of passion, resilience, and dedication in sports and social responsibility, she is Tommy.

kadir yilmaz founder vaneda
People StoriesInterview

Vaneda: an encounter with nature should not be a luxury, the promise since 2004

Vaneda, the Turkish brand born for outdoor activities, and more.

speedland
People StoriesInterview

Speedland: the Founders’ synergy transforming trail running footwear

When experience, innovation and style come together in one brand. The speedland story.

Xero Shoes
People StoriesInterview

Xero Shoes: onto the barefoot way

Founded in 2009 and headquartered in Broomfield, Colorado, Xero Shoes has evolved into the top barefoot-style shoe brand in the U.S., with customers...

Story of Susanna Belli - Italian Spartan Race champion (female, 18-24)
People StoriesInterview

Story of Susanna Belli – Italian Spartan Race champion (female, 18-24)

The athlete who inspires with her passion, determination and winning mentality. The Italian Spartan race 18-24 champion.

Astrid Vinatzer: from skiing to cooking, choose equipment carefully
People StoriesInterview

Astrid Vinatzer: from skiing to cooking, choose equipment carefully

Different disciplines, many similarities. Interview with Astrid Vinatzer

Combat-Ready shoes: how resilient soles change fighters’ lives
People Stories

Combat-Ready shoes: how resilient soles change fighters’ lives

The importance of reliable, combat-ready shoes and soles for men and women in uniform.

Celebrating the extraordinary abilities of Paralympic athletes. The story of Ambra Sabatini
People Stories

Celebrating the extraordinary abilities of Paralympic athletes. The story of Ambra Sabatini

The importance of proper shoes in para athletics: the story of Ambra Sabatini